Don't Use Twitter, Facebook or LinkedIn? You Risk Loosing Your Brand
Out of a half-dozen presentations on social networking in the last couple of months only one group was  working to harness Web 2.0. Some of the entrepreneurs were doing more than others. Some didn't really use the Twitter account they'd created, or the Facebook profile or the LinkedIn profile, but they'd developed an Internet presence and claimed the real estate.
The excuses in other groups . . . "I don't have time for all of that." "What am I supposed to do with it?" "My clients don't use it."
Enough with the excuses. The main point: It's your brand! Don't let others claim it.
tate on the Weirding Word® Blog.
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Fragile Customer Memories: Make Your Message Stick
A few months ago, I wrote about marketing's repetition rule
- repeat a message multiple times (7 or more) and it will stick in the
memories your audience.
Leslie Stahl and producer Shari Finkelstein of
CBS's 60 Minutes presented a fascinating 2-part series
about the fragility of eye witness testimony and memory. While it was a shocking indictment of our
reliance on memory in legal cases, it inadvertently illustrates the impact of human memory on brand identification and why the repetition rule is so important.
Want to be remembered? Read more on the Weirding Word® Blog.
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Guest Blogs: Effective Presentations and 12 Disappearing Tax Deductions
Sally Strackbein asks: "As a communicator, is your goal to sound impressive? Or is
it to deliver information that people can understand and
use?" Read more about self-defeating presentation tactics and how to better communicate with your audience.
Then Brian Wendroff breaks down 12 tax deductions we won't see next year. From personal deductions to retirement plans to employee benefits, he describes last-chance tax savings. Read more on the Weirding Word® Blog.
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